Should exclusive automakers go mainstream ?

"Matthew Phillips" (flatsidewaysfl) 01/09/2016 at 16:36 • Filed to: None

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Childish doodles aside, Personally I think Bugatti could go mainstream if they had to.

The Concept Sedan had more than enough people willing to buy it and nobody said they had to be attainable. I can see Bugatti following a Porsche model with a Bugatti price tag.

With all of these other high end manufacturers riding the Crossover wave do you think they would increase variety ?

Wobbles the Mind > Matthew Phillips 01/09/2016 at 18:14

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Maybe not mainstream if we keep a $500k price minimum. I could see a Bentley/Bugatti pairing since racing heritage, ridiculous top speeds, heavy, gt cars. Not like a subbrand, more Porsche to Lamborghini than Audi to Lambo. But GT instead of track.

BoxerFanatic, troublesome iconoclast. > Matthew Phillips 01/09/2016 at 21:07

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Bugatti has never been about mainstream, or anywhere near it.

Why should it be now, what would they have to gain with competing for thin margins by cutting costs and building cheap?

All it would do is ruin their exclusivity and destroy their reputation for building single models that are among the most exclusive in the world.

No upside.

Let parent company Volkswagen be what their name says... the people’s car.